Lance Pendleton, the head of agent development at Compass, sat down with Real Estate Agent Magazine to share some insight into his career as well as his outlook on the industry as it faces shifting expectations from clients and an […]
Even though most homebuyers start shopping for their next home online, serious buyers will usually make an offer within ten weeks of beginning their search. Although some shoppers may ask you for a private showing, many will take note of […]
These days, the first thing that a client does before working with any firm is to do a Google search. After all, nobody wants to work with someone who has a history of bad business practice. A Google search shows […]
Connecting for the first time with potential buyers and sellers can be uncomfortable for both parties: You and them. Today’s world is full of scary news of untrustworthy folks and quick-to-destroy-reputations social media posts. Because of this, many real estate […]
Why is connecting the most important skill in the sales profession? Because it is connecting that makes closing possible! People won’t follow you financially until they feel connected to you relationally. In traditional selling, the “deal” may be the reason […]
The most compelling marketing goes beyond presenting listings as products consumers should invest in. It tells a story about a home in a way that connects with buyers. But who is the best person to tell that story? In some […]
Across generations some things remain the same. Growing up, there are times when every kid can’t wait to get out of their parents’ house and live by their own rules. The first tastes of independence and adulthood – driving, going […]
We find that one of the biggest reasons agents are hesitant to get involved with social media and online review sites is that they are afraid they will get a negative online review. Let me share something with you: you […]
Many new or unsuccessful agents in real estate don’t understand that open houses often are better for listing than for selling. When done well, holding houses open is a marvelously effective listing technique, but it’s not done well very often. […]
It may sound harsh to say, but it’s true: Talking about yourself is not the best way to win listings. That’s why statistics on YouTube’s top 5 real estate video types indicate “About Me” content ranks fifth on a scale […]
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