Connecting for the first time with potential buyers and sellers can be uncomfortable for both parties: You and them. Today’s world is full of scary news of untrustworthy folks and quick-to-destroy-reputations social media posts. Because of this, many real estate […]
Why is connecting the most important skill in the sales profession? Because it is connecting that makes closing possible! People won’t follow you financially until they feel connected to you relationally. In traditional selling, the “deal” may be the reason […]
The most compelling marketing goes beyond presenting listings as products consumers should invest in. It tells a story about a home in a way that connects with buyers. But who is the best person to tell that story? In some […]
Across generations some things remain the same. Growing up, there are times when every kid can’t wait to get out of their parents’ house and live by their own rules. The first tastes of independence and adulthood – driving, going […]
We find that one of the biggest reasons agents are hesitant to get involved with social media and online review sites is that they are afraid they will get a negative online review. Let me share something with you: you […]
Many new or unsuccessful agents in real estate don’t understand that open houses often are better for listing than for selling. When done well, holding houses open is a marvelously effective listing technique, but it’s not done well very often. […]
It may sound harsh to say, but it’s true: Talking about yourself is not the best way to win listings. That’s why statistics on YouTube’s top 5 real estate video types indicate “About Me” content ranks fifth on a scale […]
Intuitively, we all know when we’re off the radar, we’re not on our clients’ minds. At the same time, every real estate agent knows that referrals and returning clients are some of their strongest sources of business. So, how do […]
THE VALUE OF REVIEWS If you think that online reviews have no influence on your prospect, you’re dead wrong. More and more consumers are looking for online reviews about you and the only thing that may be worse than a […]
1. Remove Your Picture You are taking up valuable space. Before websites and social media, this may have been useful. It is a good part of marketing to have a current picture on your website, so that clients feel like […]
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