Marketing Articles

Connecting for the first time with potential buyers and sellers can be uncomfortable for both parties: You and them. Today’s...

Why is connecting the most important skill in the sales profession?  Because it is connecting that makes closing possible! People...

The most compelling marketing goes beyond presenting listings as products consumers should invest in. It tells a story about a...

Across generations some things remain the same. Growing up, there are times when every kid can’t wait to get out...

We find that one of the biggest reasons agents are hesitant to get involved with social media and online review...

Many new or unsuccessful agents in real estate don’t understand that open houses often are better for listing than for...

It may sound harsh to say, but it’s true: Talking about yourself is not the best way to win listings....

Intuitively, we all know when we’re off the radar, we’re not on our clients’ minds. At the same time, every...

THE VALUE OF REVIEWS If you think that online reviews have no influence on your prospect, you’re dead wrong. More...

1. Remove Your Picture You are taking up valuable space. Before websites and social media, this may have been useful....