What is one real estate social media marketing idea that a realtor can try?
To help realtors with their social media efforts, we asked real estate experts and business leaders this question for their best ideas. From leveraging LinkedIn to creating real estate marketing videos, there are several suggestions that may help you boost your online marketing strategy to attract new clients through social media.
Here are 12 ways to improve your real estate social media marketing:
- Leverage LinkedIn for Potentials Buyers
- Try a Little Humor
- Feature a Home of the Week
- Use Hashtags Effectively
- Add Testimonials on Instagram
- Answer FAQs in Weekly Posts
- Start Using Tik Tok for Marketing
- Enable Immediate Sales Calls
- Write Blog Posts With Real Estate Tips
- Create Real Estate Marketing Videos
- Utilize Chatbots in Your Sales Process
- Help Clients Declutter
Leverage LinkedIn for Potentials Buyers
From an interior designer standpoint, we found that real estate marketing is about making connections and building trust with potential buyers and sellers. So, using LinkedIn is a great addition to your marketing strategy to reach out directly to potential clients.
A good way to use LinkedIn for real estate social media marketing is to construct a personal brand for yourself as a realtor. Create content to position yourself as a thought leader, industry expert, and trusted resource for home buyers and sellers. This can include staging tips from an interior design colleague, finance tips to prepare for the buying process, or details about closed deals with client reviews.
Alisha Taylor, Alisha Taylor Interiors
Try a Little Humor
The real estate market can be difficult to decipher for both real estate agents and homebuyers today. So to lighten up the room, why not try a little humor whenever the situation arises?
Memes can be a great way to lighten the load while simultaneously getting your message out there on social media. You don’t even need to spend any money to do this. The right image and the right copy will bring a good laugh to your audience, grabbing the right kind of attention for your brand.
Lily Yu, Oak Springs Realty
Feature a Home of the Week
When it comes to real estate, potential clients are looking to see the types of homes they will have access to. A Home of the Week can highlight the variety of homes that a realtor works with, providing details that will catch the eye of the intended homeowner.
Beth Baranski, Markitors
Use Hashtags Effectively
Realtors can tap into a huge market by using hashtags for social media marketing. They should come up with creative and catchy hashtags that describe their posts in a detailed fashion.
They can even do a simple search on popular hashtags that depict the real estate industry. For instance, if they are posting about new homes for sale in New York, then #newyorkhomesforsale is the hashtag they can use to connect with interested people.
Raaquib Pathan, FastPath Home Buyers
Add Testimonials on Instagram
Instagram has powerful marketing potential for realtors looking to reach a larger audience. One way you can harness the power of Instagram and build a larger organic audience of followers is by posting testimonials of previous clients you have worked with.
After working with a satisfied client, request a short video testimonial that discusses how and why your client would recommend that another person works with you. Edit and post this content occasionally throughout your Instagram page and stories.
This is a great way to diversify your content and highlight real-life reviews of the results you are able to produce. Over time, your testimonials on Instagram will work to build your credibility and success as a realtor.
Than Merrill, FortuneBuilders
Answer FAQs in Weekly Posts
Make a note of questions you get from your clients. Chances are, those are on the mind of many prospective clients. Start a weekly Q&A post where you answer one of those questions in a post or video. It will show your depth of knowledge, and you can build a library that you can archive in Highlights on Instagram or on your website in a feed.
Tanya Gagnon, Miss Details
Start Using Tik Tok for Marketing
In today’s world, there are so many different platforms a realtor can utilize to gain more of a following and attention around their properties. One amazing way is by utilizing Tik Tok!
There are many ways to go about this. You can stick to traditional property tours, or you can get creative and create content that goes along with current Tik Tok trends. Many realtors have gone viral on Tik Tok, so it’s a good idea to look at those accounts for inspiration!
Brooke Wilson, Fabric
Enable Immediate Sales Calls
Realtors can leverage the power of Facebook, Youtube, and Instagram’s ability to accurately segment potential customers, thereby improving the efficiency of the overall marketing budget.
In my experience, when I was house-hunting, I came across a realtor that had set up a one-click Facebook page that immediately linked me to a video call with a sales representative via Zoom or Google Meets.
The real estate agent knew which property I was interested in and even provided other properties in the adjacent areas. This was fantastic because the transition was seamless, and it did not require me to pick up my phone and call. I thought this was an innovative use of social media marketing in the real estate space.
Mogale Modisane, ToolsGaloreHQ
Write Blog Posts With Real Estate Tips
Social marketing is one of the marketing trends since 2020 that, until now, is growing. Real estate agencies should take advantage of the benefits that social media has to offer in terms of marketing.
One social media marketing idea I recommend you try is creating blog posts about real estate tips. Anyone in social media dreams to have a house of their own, so posting this kind of content will hook their attention and might inspire them to share your post, which is good for your agency.
Cameron Miller, Cameron Miller Real Estate
Create Real Estate Marketing Videos
No matter what type of real estate you’re selling, you should use video as part of your social media strategy. A picture is worth a thousand words; that’s true. But if a photo can help generate more leads, a video may be the reason those leads turn into sales.
Footage not only lets the realtor showcase the property in detail but also allows the viewer to feel like they’re roaming around and checking out the place by themselves. The best thing to do is to hire a professional to shoot and edit a video of your real estate.
But if you’re on a budget, you can do it yourself. All you need is a smartphone and a video editing tool. Just remember to keep it short. A video between two and six minutes is best. If you create a video longer than that, you risk losing your viewer’s attention.
As for the type of videos you should post on your social media pages, consider making listing videos, live open-houses, before and after renovations, advice videos, and testimonials.
Estrella Alvarado, Brafton
Utilize Chatbots in Your Sales Process
Things can move fast in real estate. When I was an office manager for a real estate firm, I was surprised to see that no one used chatbots. Chatbots are cheap and not a particularly difficult tool to set up.
They’re great at doing the easy, time-consuming, rote, and preliminary part of a sales process. Check out Intercom or ManyChat.
Karen Zachary, Anchor Virtual Assistants
Help Clients Declutter
Time and time again, I see homes for sale that are staged with a Pod sitting outside, making me wonder how the seller REALLY lives and where storage is. Teach your followers (via TikTok then recast on Facebook and Instagram) how to declutter, clean a room in 10 minutes, or any other strategic home hacks that allow a seller to get ready to sell — without a headache!
Erin Lubien, Empoweru Consulting Group