9 Personal Branding Tips For Real Estate Agents

What is your best personal branding tip for real estate agents? Having a brand is the way to make a mark on the world and continue to thrive in any profession. To help real estate agents with building their personal brand, we asked CEOs and business professionals this question for their best tips. From building your local presence to investing in digital marketing, there are several strategies that may help you build your personal brand as a real estate professional for years to come. 

Here are nine tips for personal branding for real estate agents: 

  • Make Printed Materials Standout
  • Share What Makes You Unique
  • Cornerstone on Consistency
  • Follow Up With Handwritten Notes
  • Invest in Digital Marketing
  • Build Your Local Presence
  • Be Your Authentic Self
  • Obtain a Trademark
  • Find Your Niche Social Media

Make Printed Materials Standout

Spice up your printed marketing materials! Real Estate is still one of those industries that rely heavily on business cards, brochures, flyers, and everything in between. Instead of using the same, cookie-cutter designers, invest in a good graphic designer who can make your materials stand out from the crowd. Pro Tip: Come prepared with a great headshot!

Eric Blumenthal, The Print Authority

Share What Makes You Unique 

My best personal branding tip would be to make things personable! I run a boutique residential interior design firm. For 18 years, my company went by a different company name that was generic and not very memorable. I wanted my brand to be personal and showcase what kind of designer I really was. I take so much pride in each project and put my heart and soul into each design. I was already putting my name on the line for each of my clients, I thought, why not put my name on my business? That’s when we rebranded to Alisha Taylor Interiors. There is a special story that goes along with my company name change as I went through a personal name change as well. After being a single mom for 10 years, I met and married my soulmate who changed my last name. I wanted to share this story and what it meant for my company! We published a video on social media about what it meant to embody “personal branding.”

Alisha Taylor, Alisha Taylor Interiors

Cornerstone on Consistency  

The best agents we have worked with handle all of the components of a real estate transaction with professionalism and follow-through.  Your “brand” is what you do with consistency and excellence.

Rod Cullum, Cullum Home

Follow Up With Handwritten Notes 

Send handwritten thank-you notes to customers… often! When they hire you to be their agent, when they close on a house, after they move in — there’s really no bad time to send a thank-you note. Keeping track of birthdays, home move-in anniversaries, and more lets your customers know that you genuinely care about them and are invested in their forever homes. 

David Wachs, Handwrytten

Invest in Digital Marketing 

As a Digital PR Manager, I would recommend investing time and money in growing your digital footprint. No matter what industry you’re in, growing your personal brand through your website and social platforms help maximize your expertise and authority online. Over time, being the go-to person for expertise in your preferred field should have the algorithms working in your favor. This will make it easier for the right people to find you and your products or services. 

Rronniba Pemberton, Markitors

Build Your Local Presence

For real estate agents, having a local community presence is essential. Focus on crafting an authentic, thoughtful and caring community advocate will help boost your personal branding. Make an effort to attend local community offline events. Host your own real estate seminar to share your insights. Participating as a speaker at the local chamber or association events will help you get known around the neighborhood.

Jill Sandy, Constant Delights

Be Your Authentic Self 

As someone who has bought and sold several homes, I can say that the best branding tip I have for real estate agents is authenticity. There are so many “fake” real estate agents out there and if you are authentic and real with your clients you will see amazing results. These customers will refer you to their friends and your business will grow tenfold.

Peter Horvath, High Times

Obtain a Trademark 

Take the time out to hire a professional branding strategist/designer on the front end. Realtors need to establish a strong brand identity out the gate. Real estate agents need to start with establishing something as simple as a color scheme/mood board; logo, and graphics for your social media. Take the time to create a signature look upfront, hence you won’t need to spend time on the back end, recreating your look. Make sure that you secure your Brand Name on all social media platforms and obtain a trademark. You don’t want to spend all this time and effort in creating a brand to have someone else submit a trademark application. Be consistent on social media platforms.

Marvette Critney, Black Girl Magic LLC

Find Your Niche Social Media

Everyone has a preferred social media account. Instead of spending a lot of time scattered across different ones, focus on a core social media. Create content that you love for that one specifically. Feel free to promote your content on other social media but focusing on one and making content that really works for that one will help you grow your brand exponentially!

Loren Howard, Prime Plus Mortgages

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