The way you market green home features has an effect on how house hunters perceive them and whether they’ll pay more for an eco-friendly property, according to new research by the National Association of Home Builders released last week during […]
The most compelling marketing goes beyond presenting listings as products consumers should invest in. It tells a story about a home in a way that connects with buyers. But who is the best person to tell that story? In some […]
Data visualization and geofencing technologies allow real estate professionals to use location intelligence to create highly targeted, hyperlocal advertising campaigns. “it’s possible to layer a map of a neighborhood with demographic, socioeconomic, or even local crime data to assess the […]
With a greater presence of hidden cameras inside homes, real estate professionals need to consider how recordings from spying sellers clients could affect the sale. Betsy Anderson was leading a married couple with two children and their real estate agent […]
Find out what the most successful young brokers and agents under 30 use to stay organized and consistent, as well as close more deals. When you’re operating a busy real estate business, juggling several clients and transactions at a time […]
Emojis are becoming commonplace in professional communications, but know when they are and aren’t appropriate to use with your clients. Emojis became popular in casual texting between friends and family years ago, but they’re finding a place in professional communications […]
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