CHICAGO, IL—The NAR’s REACH program aims to select and help scale the most promising new technology companies in real estate and adjacent industries, including banking, insurance and home services.
REACH recently expanded its operations to Latin America, and this week appointed a new executive director to the helm of the U.S. NAR REACH program. Ashley Stinton, who previously served as SCV and REACH’s head of marketing and communications, will lead the organization’s U.S.-based team focused on technology that serves residential and consumer markets. Stinton brings more than a decade of sales, marketing and business development expertise from some of the world’s most influential real estate and consumer goods organizations.
The REACH Commercial program, led by executive director Bob Gillespie, is now in its fifth year of operation and will run a congruent curriculum, supporting entrepreneurs developing innovation across all asset classes of the commercial sector.
