• Article Submission
  • Feature Nomination
  • News Submission
Real Estate Agent Magazine
  • Features
  • Marketing
  • Career
  • Trends
  • News
  • Contact
No Result
View All Result
Real Estate Agent Magazine
  • Features
  • Marketing
  • Career
  • Trends
  • News
  • Contact
No Result
View All Result
Real Estate Agent Magazine
No Result
View All Result
Home Our Columnists

Connecting With Millennial Homeowners: What They Want in an Agent

Charity Malmberg by Charity Malmberg
September 19, 2018
Reading Time: 3 mins read
A A
0
millennial homeowners

millennial homeowners

Share on LinkedinShare on FacebookShare on Twitter

A new generation of homeowners is upon us. According to the U.S. Census Bureau, homeowners under 35 grew from 34.7 percent in the fourth quarter of 2016 to 36 percent a year later – the largest increase in any age bracket. And while baby boomers still make up the bulk of homeowners, this increase could indicate a shift toward more and more young homebuyers.

You’re going to want to get to know this new group of millennial homeowners in order to connect with them and continue to succeed as a real estate professional. Every generation has their own quirks when it comes to purchasing. In order to help this millennial generation make one of the most significance purchases of their lives, you’ll need to understand these quirks and maybe even make a few changes to your marketing or business strategy.

WHAT MILLENNIALS WANT IN A REAL ESTATE AGENT

To help you on your journey, we reached out to a few recent home-buyers in this younger gen to see what they wanted and appreciated in a real estate agent.

THEY WANT TECH-SAVVY

Are you using the most up-to-date technology? E-signatures and texting and home-buying apps are all ways to connect with this new generation and service them where they’re at – online. As one buyer put it “an ideal REALTOR® for me is … utilizing modern technology as the basis, from contract to close.”

Finding ways to be more tech savvy is as easy as a quick google search of apps for real estate agents and setting up an account with an electronic signature service. Cumbersome ways of closing in the past are just that—in the past. Utilizing the new tech services within our industry will help streamline the closing process for all your clients, especially those used to using technology on a daily basis.

THEY EXPECT HONESTY & AUTHENTICITY

This generation does not enjoy the old car-salesman technique. They want it raw, honest and even fun. As one buyer said, “we really liked working with [our agent] because he was hilarious and sarcastic with us!”

According to a study by socialmediatoday.com, 90 percent of mil-lennials say authenticity is important to them when deciding which brands to support. In other words, no gimmicks. Be yourself!

Authenticity is a term that’s thrown around a lot, so it’s helpful to know that the same article above, reported that 60 percent of consumers says that ‘authentic’ branding is created by other consumers.

In other words, another consumer posting online about services, products and brands they appreciate is the most authentic way to find value. For you, this means encouraging pleased past clients to spread the word in their social spheres. Encourage them to take pics, videos and post their comments about your service online. You might get a critique now and again, but that just affords you the opportunity to show your response and make things right in the public eye.

WORD OF MOUTH RECOMMENDATIONS

Though it may be online, recommendations and ‘word of mouth’ referrals are still key with today’s homebuyers.

“The fact we knew him; it added a lot of trust for me,” said one millennial buyer.

When asked what they looked for in a real estate agent, another buyer said only that their agent was “personally recommended.”

These millennial homebuyers are not alone. The same article by social media today, referenced a study that found 70 percent of millennials said social posts by family members and friends impacted their purchasing decisions. Essentially, word of mouth still matters.

SIMPLY DO YOUR JOB WELL

Millennials are not all that different from the generations before them. They’re still looking for a real estate professional who knows their stuff, will stick with them through the process and is readily available. All things that are (hopefully) already part of your business strategy.

THESE MILLENNIAL BUYERS SAY IT ALL

“We bought a house a year ago and didn’t really look for a certain agent. We did, however, really like our agent because she knew the town really well, she understood our family’s situation…And she also was always willing to give us advice but never talk to us like we needed to follow her advice.”

“We looked at so many houses, and the house we ended up getting was the fourth house we had put a contract down on. But even with this one, he wanted us to make sure we were getting what we wanted and not just buying a house because we were tired of the process.”

Charity Malmberg

Charity Malmberg

Charity Malmberg, responsible for the creation of Trademark Title Services Inc., currently operates as the chief operating officer. She has over 15 years of title industry experience as a closer, manager and business owner. Prior to her experience in title, she was a licensed real estate salesperson. She has maintained her license not to sell, but to keep her knowledgeable and informed on the industry topics that affect her business clients. Membership of the ALTA, MLTA, MMA and REALTOR® associations has allowed her to educate her staff, clients and consumers – a number one priority for Charity and Trademark Title Services, Inc.

Latest Posts

Tonia Detweiler
Feature Stories

Tonia Detweiler: A Little Bit Country, a Little Bit Rockin REALTOR®

November 24, 2020
arbitration and litigation
Our Columnists

Disclosure, Arbitration and Litigation

November 24, 2020
home loan in a hot market
Our Columnists

How Long Does It Take to Close a Home Loan in a Hot Market?

November 24, 2020
spaar community
Twin Cities

SPAAR’s REALTORS® Charitable Foundation Gifts $100,000 to Three Local Nonprofits

November 24, 2020
Randy Lindorff
Life Before Real Estate

Randy Lindorff: Expanding Your Career

June 8, 2020
ROMA Awards
Real Estate News

ROMAs Are Now Open

April 29, 2020
Load More
Next Post
Agents Under 30

Tools Helping Agents Under 30 Shine Brighter

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

LinkedIn Facebook Twitter Instagram Youtube

Real Estate Agent Magazine

Real Estate Agent Magazine is a national trade publication for and about real estate agents. The magazine brings information and news to the real estate community as well as providing a platform to spotlight the people, events and happenings of the industry.

This website is brought to you by Target Market Media.

Phone: (480) 219-9716
Fax: (480) 219-9716
Email: info@realestateagentmagazine.com

Subscribe to Our Newsletter

  • Features
  • Marketing
  • Career
  • Trends
  • News
  • Contact

© Copyright 2022 | Real Estate Agent Magazine

No Result
View All Result
  • Home
  • Feature Stories
  • Marketing
  • Career
  • Trends
  • News
  • Contact
  • Article Submission
  • Feature Nomination
  • News Submission

© Copyright 2022 | Real Estate Agent Magazine