In the latest Tips From the Top, we sat down with Jenny Law of Kuper Sotheby’s International Realty. Law is a former luxury fashion and entertainment public relations executive. She has been honored as a Top 1.5% Agent in the United States and Austin’s Top 1% Agent.
REAM: What inspired you to become a real estate agent and how did you get started in the industry?
JL: Growing up, I always loved architecture. After five years of being a stay-at-home mom, I decided to give real estate a try. It started out as a hobby with the goal to meet more people and ended up turning into a career.
REAM: Tell us about your previous career in fashion.
JL: Prior to real estate, I did fashion and entertainment PR/Marketing for 10 years. I’ve worked for top tier fashion houses such as Michael Kors, PUMA and Saks Fifth Avenue as well as one of the best entertainment PR agencies in the world, Rogers and Cowan where my clients included The Elton John Aids Foundation, Anna Kournikova, Sue Wong, etc.
REAM: Can you tell us about your background and how it impacted your career?
JL: I have a degree in international relations and business administration from Boston University. I believe my unique background blend of understanding global politics and economics, financial forecasting and outlook, marketing, public relations and networking is the reason for my continued success in real estate. Additionally, having worked in some of the most prestigious corporations in the world, I have developed an unparalleled work ethic and understand how to work with various personalities.
REAM: What’s a piece of advice you would give to a new agent as they are beginning their career?
JL: Having a good work ethic is foremost to having a successful career in this industry. Real estate is one of the biggest purchases or sales of a person’s life therefore trust and reliability is everything. Responding in a timely manner could make all the difference in the world. Also, kindness goes a long way, not just toward clients but also toward other industry professionals. The real estate industry is quite tight-knit, so you do not want to be the one who is hard to work with.
REAM: What are some of the biggest changes you’ve seen in the real estate industry during your career, and how have you adapted to those changes?
JL: I began my real estate career in March 2020, right when the world shut down. It was quite a time to start a new career especially with all the uncertainties of where the world was heading. I experienced the real estate market in an era that no one has experienced before. Entering into a time where homes were getting over 100 offers to now where the market is stabilizing has been quite the rollercoaster ride but also an amazing learning experience. Although my background has helped me navigate the market changes without any problems, it’s definitely been an interesting experience.
REAM: What are some of the most important skills or qualities a successful real estate agent should possess, and how have you developed these over time?
JL: Keeping up with economic trends and understanding macro/micro economics is one of the most important skills to have in real estate. You need to be able to monitor the market and understand how to help your clients make the best decision in their real estate investment because, ultimately, every purchase including primary residence is an investment. Referrals are key to a successful real estate career; therefore, honesty and work ethic are very important. When helping someone with their real estate needs, your commission should not come before what’s best for the client. When someone can trust you with their purchase or sale, that’s how you will get repeat business and referrals.
REAM: How do you manage your time and stay organized while juggling multiple clients and transactions?
JL: Honestly, not sure how since in addition to work, I also am a mom as well as a friend. I always make sure to be as involved in my children’s activities as possible such as planning parties, participating in field trips, setting up playdates, taking them to birthday parties, participating in PTA activities, making dinner, cleaning up the house, and the list goes on. Additionally, I make sure to spend time with friends by participating in neighborhood book clubs, going out for girls nights, doing double dates as well as date nights with my husband. Somehow, it all works out and my clients always feel that they are my only clients.
REAM: What are some of the most rewarding aspects of being a real estate agent, and what keeps you motivated and engaged in your work?
JL: One of the most rewarding aspects would be meeting so many amazing people. My husband and I moved to Austin from NYC without knowing anyone here. Thanks to my career, we have made so many amazing friends. Since I work 100% on referrals, the majority of my clients become very good friends.
REAM: How are you involved in the local community?
JL: I am part of the PTA at my children’s school and participate in numerous committees at the Austin Board of Realtors. I also give a percentage of my earnings back to a domestic violence organization for women and children called The SAFE Alliance Austin.
REAM: Tell us a bit about yourself outside the office.
JL: Outside of work, I love traveling with my family and exploring new restaurants. Friday night and the weekends, we often explore new restaurants around town. I’ve become a source for my friends when they need recommendations for date nights, family nights or night out with friends.