Second Century Ventures Expands REACH Program to Latin America, Opens Applications for 2023 Program

MEXICO CITY—Second Century Ventures, the strategic investment arm of the National Association of Realtors®, today announced the expansion of the award-winning REACH technology growth program to Latin America.

After successfully accelerating more than 100 companies through its U.S.-based programs, REACH began global expansion in 2019 and has since opened programs in Australia, Canada and the United Kingdom. Selected as the next region for expansion, the Latin American real estate industry represents nearly $1 trillion USD in opportunity, and proptech has rapidly become one of the most attractive sectors for venture capital investment.

“REACH Latin America is a new chapter in our program’s history, furthering our dedication to supporting entrepreneurs and innovators throughout global real estate,” said NAR CEO and SCV President Bob Goldberg. “We welcome all standout startups to apply to join us as we partner to propel our profession into the future.”

REACH Latin America (REACH LATAM) will be led by Carlos Rousseau, who brings more than 20 years of expertise from the property development, technology and venture capital markets. Rousseau serves as the president of the Mexico Proptech Association and is the founder and former president of Orange Investments, a multinational real estate developer and investment company with a proven track record of more than 300 projects and over $1 billion USD in assets under management.

Based in Mexico City and Monterrey, the REACH LATAM team will work closely with top real estate organizations, corporations and technology partners to help accelerate the adoption and engagement of new innovations. Focused on early to mid-stage technology companies innovating in and around the real estate sector, the program will offer an annual curriculum including mentorship, exclusive events, network exposure, strategic planning and access to a portfolio of more than 200 like-minded, high-growth tech companies.

Applications for REACH Latin America will be open through February 28, 2023. For more information and to apply, visit

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