• Article Submission
  • Feature Nomination
  • News Submission
Real Estate Agent Magazine
  • Features
  • Marketing
  • Career
  • Trends
  • News
  • Contact
No Result
View All Result
Real Estate Agent Magazine
  • Features
  • Marketing
  • Career
  • Trends
  • News
  • Contact
No Result
View All Result
Real Estate Agent Magazine
No Result
View All Result
Home Real Estate Trends

Rethinking the Rectangle: Stand Out From the Crowd with Creative Lawn Signs

Andrew Witkin by Andrew Witkin
July 1, 2021
Reading Time: 2 mins read
A A
0
Real Estate Signs
Share on LinkedinShare on FacebookShare on Twitter

There are few industries more competitive than residential real estate. Not only do large real estate companies like RE/MAX and Sotheby’s compete against each other, but individual agents are in a constant battle to “win the deal” and maximize the number of listings they have—and the prices they get for the homes they sell. The best agents are creative in how they market themselves. It’s fair to say that there’s nothing that home sellers haven’t tried in their efforts to stand out from the crowd and get noticed.

Despite all of this creativity, however, there’s one thing that hasn’t changed among agents selling homes — the overwhelming majority of lawn signs all look the same. Drive down any street and you’ll see dozens of rectangles hanging from frames in the front yards, declaring which homes are on the market. And while the colors and images might be different, these all end up indistinguishable from any other yard sign.

It doesn’t have to be this way.

Real estate agents who want to think outside the box should reimagine how they are using signs. There is obviously a lot of variety and creativity in the kinds of signs that sellers use, but 99% of the time the format is still the ubiquitous 24×36 inch rectangle. It’s time to break out from the tyranny of this shape. Because while these may be easy to make and convenient to store, they don’t achieve the primary goal of getting noticed. This is where die-cut signs can play a vital role in helping agents differentiate themselves from their competitors.

This may sound expensive and complicated, but die-cut signs are actually pretty simple. Traditionally, purchasing signs required a minimum order that could be prohibitively expensive. So while having a cool lawn sign might be advantageous, there’s really no benefit for agents if they have to order 20 or 30 at a time. No one wants a garage full of strangely shaped signs! Thanks to advances in digital printing, it is now possible to order individual custom signs rather than bulk batches. That’s a game changer for agents who might only need one or two signs at a time.

The real advantage for agents is that they can customize signs for each property that they are selling. For example, a house that is perfect for a family with small children could feature a sign with a stick figure family, and a sign for a large estate-like house could be cut in the shape of a castle. There are literally no limits, not only on the graphic elements of the sign, but the shape of the sign itself. Even “basic” signs don’t have to be squares or rectangles. Agents can just as easily put up a circle or a triangle, which, while not particularly “out there” in terms of design, will certainly stand out from the crowd of generic signs in a particular neighborhood.

There’s no one single magic bullet that will make real estate agents successful. As we all know, there are hundreds of factors that separate the top producers from the rest of the pack. But one thing that great agents do is always think creatively about how to maximize value for the homes they are selling. Taking a creative approach to signage may give you a key advantage over your competitors and increase the perceived value of your customer’s home.

Andrew Witkin

Andrew Witkin

Andrew Witkin is the CEO of StickerYou.

Latest Posts

urban design
Real Estate Trends

Tackling the Affordable Housing Crisis with Innovative Residential and Urban Design

December 3, 2021
housing market
Real Estate Trends

Cooling or Collapsing? Key Factors To Consider About the Housing Market

October 27, 2021
Cryptocurrency
Real Estate Trends

Using Cryptocurrency to Maximize Real Estate Value

August 25, 2021
Creating a Spa-Like Bathroom at Home
Real Estate Trends

Creating a Spa-Like Bathroom at Home

July 27, 2021
super
Real Estate Trends

Bringing the ‘Super’ to Homeowners

April 22, 2021
housing market unexpected
Real Estate Trends

Planning for the Unexpected: How the Housing Market is Impacted with Increasingly Unpredictable Conditions

April 7, 2021
Load More
Next Post

Embrace Home Loans Hires Stephen Adamo as President of National Retail Production

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

LinkedIn Facebook Twitter Instagram Youtube

Real Estate Agent Magazine

Real Estate Agent Magazine is a national trade publication for and about real estate agents. The magazine brings information and news to the real estate community as well as providing a platform to spotlight the people, events and happenings of the industry.

This website is brought to you by Target Market Media.

Phone: (480) 219-9716
Fax: (480) 219-9716
Email: info@realestateagentmagazine.com

Subscribe to Our Newsletter

  • Features
  • Marketing
  • Career
  • Trends
  • News
  • Contact

© Copyright 2022 | Real Estate Agent Magazine

No Result
View All Result
  • Home
  • Feature Stories
  • Marketing
  • Career
  • Trends
  • News
  • Contact
  • Article Submission
  • Feature Nomination
  • News Submission

© Copyright 2022 | Real Estate Agent Magazine