CARLSBAD, CA—REeBroker Group, the original and largest virtual brokerage firm in California, handled 4,443 real estate transactions in 2019 for a total sales volume of more than $1.7 billion across the state. It now ranks 34th among the nation’s top 1,000 Power Brokers, according to Real Estate Magazine’s annual report.
Last year alone 742 new agents joined the team at REeBroker, one of the fastest-growing brokerages in California, which currently partners with more than 2,600 licensed real estate professionals.
“The traditional model for real estate sales has changed remarkably since we started our online brokerage 15 years ago,” said Anthony Razhas, a former software and database architect who started up REeBroker to provide a technology-driven alternative to agents. “What was once a wide-open field is now crowded with competitors, all trying to attract agents who want to avoid the hefty fees and commission sharing demanded by brick and mortar brokerages.”
To protect his foothold in the industry and draw in new agents, Razhas keeps it simple: no start-up or monthly fees. Agents keep 100% of their commissions and pay $500 per transaction to REeBroker, one of the most aggressive revenue generation models in the industry. In return, agents gain access to an advanced technology platform with free selling tools, marketing collateral and 24/7 support.
This year it plans to offer the ability for NMLS-licensed agents to originate loans, increase its offerings of free marketing tools for agents to attract and close business, build upon its CRM systems, host monthly training webinars and allow select vendors to introduce new products and programs to its team. For example, REeBroker has negotiated an agreement with SaleCORE to offer its agents a 50 percent discount on custom property websites with built-in customer relationship management systems and interactive map search.