According to the National Association of Realtors, in 2019 there were 5.34 million existing homes and 682,000 newly constructed homes that were sold.
Getting your marketing just right for your property can make or break your sale. There are a number of things you can do to improve your chances of selling your property as quickly as possible and for the right price.
Read on to find out the most common mistakes you need to avoid when marketing property online.
Property Mistake 1: Being Unprepared
The first mistake you can make is not being prepared. You need to prepare your home before you do anything.
First impressions really matter when it comes to potential buyers looking at properties. That’s why you need to make sure your house is looking it’s best. Clean up the outside of your property and make sure any repairs or maintenance is completed before you put your property on the market.
Property Mistake 2: Poor Quality Photos
The first thing that potential buyers will look at online is the photos of the house. The most common mistake many sellers make is to have poor quality photos of the property.
Whether you choose an agent to sell your home or you sell it yourself, you need high-quality photos. Make sure you hire a professional photographer who knows how to take quality photos of properties.
Property Mistake 3: Poor Property Descriptions
After viewing the photos of your property, a potential buyer will go onto read the description of the property. Poor property descriptions can really let down your listing and can put buyers off from making an offer.
Your property description needs to provide details about:
- the property
- local amenities
- and the benefits of living in the area (such as local schools, parks, or public transport links).
The description of your property is an excellent opportunity for communicating with buyers about why they should think about viewing your property. If you get the content right, it should grab the reader’s attention and help them to understand what the property and location offer.
Property Mistake 4: Poor Promotional Strategy
When people are looking at buying a home, they need to see properties that are what they’re looking for and also something that they can easily find. Ease of access is on a lot of buyer’s minds because they want to make the move and buying process as easy and stress-free as possible. This means you need to think about your promotional strategy.
Your property needs to be visible and easy to find so that potential buyers will be interested in it.
That means you need to be adapting your campaign continuously and making sure the listings are coming up in front of the people that’ll be most interested. It also means you need to use multiple channels to present the property. For example, you could market the property on emails, social media, SEO, listing sites, and by using paid ads.
Property Mistake 5: Not Thinking About Your Digital Marketing Strategy
If you’re marketing a property online, no matter which type of property it is, you need to think about your digital marketing strategy. This ties into your promotional strategy but many sellers forget about the powers of digital marketing.
If you’re using a realtor to sell your property, make sure you ask them about which digital marketing channels they use. This will help you find the right realtor for you, those who utilize a variety of channels are more likely to find leads and sell your house quicker.
Whereas, if you’re trying to sell your own property, make sure you think about email marketing, paid ads, SEO, and social media marketing. The further you spread the word about your property, the more potential buyers you will find.
Property Mistake 6: Forgetting About Social Media Marketing
Social media marketing is an effective marketing tool when it comes to selling properties online. Those who are going with realtors or estate agents need to make sure that the company regularly uses social media and has a good following. This will ensure your property is seen by more potential buyers.
Many people forget about the powers of social media, but even if you are selling a property yourself, it can still be a very effective tool. Share a post about the property you’re trying to sell and ask friends and family to share it. Don’t forget to join local social media groups and post content about your property in there to see if anyone local is looking to buy a house.
Property Mistake 7: Not Using Calls-to-Actions
Property listings that have hundreds of views aren’t necessarily a success. You need the viewers to take action, such as booking a viewing or contacting the seller or realtor. This is why it’s important that you include calls-to-actions that make the viewer take the desired action.
Effective calls-to-action help potential buyers take the next steps in viewing or putting an offer in for a property. Your word choices are very important when it comes to potential buyers turning into buyers, so choose wisely.
Property Mistake 8: Forgetting Contact Information
Another common property mistake that people make is forgetting to include contact information. Calls-to-actions are important but if they don’t direct the potential buyer to the right person, they might lose the lead.
Before you publish a listing, email campaign, or social media post, make sure you include all the contact information they need. For example, include the name of the person the potential buyer will be contacting, their phone number, and email address.
Avoid Costly Marketing Property Online Mistakes
Follow our guide and avoid these costly marketing property online mistakes. Remember that when potential buyers view properties online, this is the first thing they will see of your property. That’s why it’s important to have professional photos and well-detailed descriptions of your property.
Check out our other articles for more tips on how to market your property and to keep up with the latest real estate trends.