• Tom Hopkins
    Winning Over the “For-Sale-By-Owner”

    By Tom Hopkins I love for-sale-by-owners. Why? Because it’s like owning oil wells when you know how to work with by-owners. Without a doubt, they are the easiest avenue to real estate success out there. Yet so...

    • Posted 3 years ago
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  • How the Right Video Content Can Make You a Trusted Real Estate Concierge

    By Stephen Schweickart It may sound harsh to say, but it’s true: Talking about yourself is not the best way to win listings. That’s why statistics on YouTube’s top 5 real estate video types indicate “About Me”...

    • Posted 3 years ago
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  • Logo Design
    5 Biggest Logo Design Mistakes

    By David Moore Great logos are the cornerstone of every great business. It’s not just a pretty icon to put on a business card. If created professionally, it should convey the company’s branding; what they do, how...

    • Posted 4 years ago
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  • Brand Consistency
    Print Consistency & Branding

    By David Moore When you land a new client, you might send an agreement, cover letter, a brochure and your business card. What will they think when none of them look alike? Take your business card: What...

    • Posted 4 years ago
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  • Network
    Stay in Touch With Your Network – It’s Essential

    By Stephen Fairley Intuitively, we all know when we’re off the radar, we’re not on our clients’ minds. At the same time, every real estate agent knows that referrals and returning clients are some of their strongest...

    • Posted 4 years ago
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  • LinkedIn
    5 Things You Should be Doing on LinkedIn

    By Laura Richelle Scott LinkedIn is one of the leading social networks with over 200 million registered members around the world. What separates this social network from Facebook and Twitter is that LinkedIn members are some of...

    • Posted 4 years ago
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  • Network
    Get Clients to Review, Refer & Repeat

    By Stephen Fairley THE VALUE OF REVIEWS If you think that online reviews have no influence on your prospect, you’re dead wrong. More and more consumers are looking for online reviews about you and the only thing...

    • Posted 4 years ago
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  • Social Media
    7 Social Media No-No’s for Real Estate

    By Geneva Ives Be the signal, not the noise. Social media is great for real estate professionals in many ways. It allows you to find and engage with real people in your local selling area, gives you...

    • Posted 4 years ago
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  • Business Card
    5 Must-Use Tips to Turn Your Business Card into Your Best Marketing Real Estate (Pun Intended)

    By Jackson Williams 1. Remove Your Picture You are taking up valuable space. Before websites and social media, this may have been useful. It is a good part of marketing to have a current picture on your...

    • Posted 4 years ago
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