REALTORS Remind Home Sellers That Most Showings Are Online, Not in Person

Showing Online

By Breanna Vanstrom

The encouraging lift-off in existing home sales amidst ongoing inventory shortages kept home prices rising in most of the country during the third quarter.” This quote from a recent press release by the National Association of REALTORS perfectly captures what’s been happening in the Boise region over the past few months.

Ada County has continued to enjoy a strong real estate market, especially compared to recent years, but for sellers hoping to move, any drop in the number of showings their home receives, can cause concern. Gary Salisbury, the 2016 vice president of the Ada County Association of REALTORS (ACAR) reminds sellers “that most ‘showings’—especially first showings—are now happening online, not in person.”

NAR’s 2015 Profile of Home Buyers and Sellers confirms this, noting that buyers rank photos and detailed property descriptions as the two most important things they look at when searching for homes online that they may want to see in person. With that in mind, here are some tips from local REALTORS® about how they utilize photos, copy and more when marketing homes online:

Listing Photos, Staging and Video Tours

• Hire a professional photographer who knows how to capture each room or space perfectly.
• But first, declutter and bring in stager to make sure that each room will photograph beautifully.
• Hire a professional videographer who can show how the home flows, especially if there is a unique or potentially confusing floor plan or to highlight things that have to be seen in action (water features, automated window coverings, etc.).

Detailed Information and Property- Specific Websites

• Write detailed and engaging property descriptions, to tell the story of the home and give buyers a sense of what it will be like to live there.
• Highlight any recent updates, improvements and renovations, noting popular brands, materials or even contractors that were used.
• Close to the Greenbelt or a popular new restaurant? Play up locationbased features about the neighborhood or nearby amenities.
• Create a property-specific website or detailed blog post featuring a variety of photos, links, stories, supplemental information and more.

Tracking Activity Online

Provide regular updates about the activity your listing is getting online across all platforms to the clients. “If you have done everything you can to make the home ‘show well’ online, but there’s a drop off in search activity, or you’re not getting in person showings commensurate with the online interest, it’s time to review price,” says Brenda Kolsen, 2015 president of the Ada County Association of REALTORS®. “Keep your client up-to-date on any changes to the market, especially among comparable listings or recent solds, so they can stay competitive in both price and presentation.”

With that, here’s a summary of singlefamily home activity in Ada County in October 2015:

• Closed sales were at 773, up 14.9% year-over-year, and up 18.8% YTD.
• Median sales price was at $230,000, up 10.0% year-over-year, and up 8.4% YTD.
• Days on market was at 45 days, down 22.4% year-over-year, and down 9.1% YTD.
• Pending sales were at 1,224, up 38.3% year-over-year (not tracked YTD).
• Inventory was at 2,229, down 14.0% year-over-year (not tracked YTD).
• Months of inventory was at 2.8 months, down 28.2% year-over-year (not tracked YTD).

The information in this market report is based on a variety of sources, but primarily on the public statistics provided by the Intermountain MLS (IMLS), a subsidiary of ACAR.