Krista Deacon

Krista Deacon

A Broker of Abundance

REAM: What first drew you to the real estate industry?
Deacon: I was raised in a Navy household and we moved around quite a bit. We lived in really old houses in the Northeast, a condo in the West, a newly constructed house in a subdivision in the East, and a nice spread in Portugal. I think between moving around and my mom dabbling in the real estate industry many years ago, having a career in this arena wasn’t off the list. It wasn’t my first choice though. My degree is in mass communications with a specialty in journalism. I worked for the local newspaper in my college town, hoping to make it big. Then years later, I stumbled into the real estate industry via the mortgage realm. This evolved into becoming licensed when I moved to Idaho in 2005.

REAM: Tell us about your experience in the mortgage financing industry.
Deacon: I started in the mortgage industry in 1994. After working in mortgage operations (underwriting and funding), I transitioned into short sale transaction management. When I moved over to real estate, understanding how the lenders operate on the back end made it so much easier to explain things. This helped me navigate buyers, sellers and agents through the process of a successful closing.

REAM: What are some of the benefits of active participation in the real estate community and associations?
Deacon: I joined the Ada County Association of REALTORS® (ACAR) REALTOR® outreach committee within a month of becoming licensed. It has been so rewarding to participate in the association and to help improve other people’s lives in my community. Near and dear to my heart is the ACAR REALTOR® Community Foundation. Having been on its board for years, I’ve been able to experience the joy of turning our hard work into grant checks for many local organizations. I hope to secure a seat on the ACAR board of directors in the upcoming election (so, don’t forget to vote for me.)

REAM: Tell us about the culture at Silvercreek Realty Group?
Deacon: Everything at Silvercreek revolves around our core values: experience, integrity and commitment. These values are internalized by our agents as they represent the buyer and seller, themselves and the brokerage while they are working in and giving back to our community. Our biggest focus internally is our own customer, the Silvercreek agent. We see our agent as our customer instead of an independent contractor. Like any business our focus is our customer’s success and growth. All of our internal focus is to create value, support and world-class training for our customer. We don’t compete with our agents; we support them however we can. At Silvercreek, we look at our relationship from an abundance perspective rather than scarcity. The more our agents succeed the more we succeed.

REAM: What advice do you have for a REALTOR® considering becoming a broker?
Deacon: Education and experience. I will not claim to know everything because that is just wrong. I strive to have knowledge of good resources, so I can share what I know or direct someone to the right source if necessary. Take lots of classes and build your knowledge base. I believe education is an important facet to our continually changing canvas. A previous broker told me many times that you can’t get enough education (you know who you are!).

REAM: What are some of your hobbies outside of the office?
Deacon: Spending time with my family, hands down. Kaitlyn, 13, and Andrew, 11, inspire me to be the best version of myself. I enjoy snow skiing in the winter and water activities, primarily any beach scene in the summer. I also love to travel, which most likely stemmed from being raised in a military family.