Agent on the Rise Ian Perler

Ian Perler

Mr. Philly Real Estate

By Jan L. Apple

Some might say that Ian Perler was born to be a REALTOR®. As a child, he was one step behind his mother as she walked door-to-door in Queens, New York, distributing fliers highlighting her listings. By the time he was 19 he had sold his first home.

Perler continued to build his real estate business as he finished his undergraduate degree in business. By the time he graduated, he was well on his way to following in his mother’s footsteps. Since obtaining his license in 2004, he has been dedicated to honing his skill and craft.

In 2011, when Perler relocated to Philadelphia, he immediately joined the Star Real Estate Group. “I was given an awesome opportunity,” said Perler, praising his broker, Rich Astrella and their five-member team.

Like many of his clients, Perler also had to find his niche within a diverse city. “I came here to be closer to my then-girlfriend, Sarah,” he said. “It was scary at first. The best and the hardest thing I’ve ever done. I left my mother’s shadow and had to learn a lot more about the business. Ultimately, it has sharpened my skills.”

Perler and Sarah were married in October 2013. The Perlers, like others of their generation, are expanding their wings. They’ll soon be moving to Fairmount where they purchased a single-family home. “We are renovating the entire house,” said Perler, for sure a lofty undertaking.

As Perler has settled into the City of Brotherly Love, he has come to understand the distinct areas. You can often find him at a showing in Center City, his predominant stomping ground. It’s not unusual to spot him near Temple University or in Fishtown, Port Richmond, University City, Manayunk or Chestnut Hill. He’s even extended his repertoire to the Main Line.

“Each area of Philadelphia has its own personality and flair, “he said. “The history and the architecture of the city is amazing. I try my best to match my clients’ tastes and lifestyles along with their budget to the right neighborhood.”

Patience and persistence are key ingredients, notes Perler, to success in this line of work. He prides himself on being accessible and knowledgeable, keeping a finger on the pulse of the city growing around him.

“I want people to make sure they love the place they’ll be living,” Perler continued. “I teach about home ownership, every step along the way. I look at my approach as consultative. I try to understand what their needs are and take it from there.”

Not a fan of the high pressure sale, Perler shares that his focus is on building longterm relationships and identifying the right match for clients.

Perler knows that his relationships extend to the real estate community as well. “When I first moved here, Sarah was the only person I knew,” he said. “After joining up with some local networking events, I’ve expanded my circle of contacts.”

Perler currently serves on the board of the Greater Philadelphia Chamber of Commerce’s young professionals network. He is also a member of the Center City Properties Association and the go-to guy for home buying seminars, which he frequently hosts at restaurants and other venues around the city.

Describing himself as a foodie, Perler loves to cook. “It’s a great stress-reliever after a long day,” he said.

He also enjoys working out and cycling. Several years ago, he purchased a road bike and took up the hobby. His wife now shares this passion. Almost every weekend, the two bike the expansive path along the Schuylkill River.

“It’s an amazing way to see the city,” he said.

In June 2015, Perler completed a 100- mile bridge to shore bike-a-thon to benefit the American Cancer Society. He plans to cycle again this spring in the organization’s annual fundraiser. He’ll also ride in the National MS Society’s City to Shore event in September.

It was Perler’s mother Michele Beaudoin, who first introduced him to the industry. She was the one who signed him up for his first real estate class and the one to show him the ropes when he was just starting out.

“I’m thankful,” Perler said. “I always knew I wanted the independence of having my own business. It’s not always perfect. Sometimes it’s downright messy. There are long hours and your income is based solely on what you put into it. At the end of the day, though, when you hand over the keys you see the reality of your job – you’re helping people realize the dream of owning a home.”

For more information about Ian Perler, visit www.MrPhillyRealEstate.com.