Tips for Engaging With Real Estate Communities


By Krista Christ

You’re interested in the real estate profession and why wouldn’t you be? You’ve heard how good the market is and how easily you can enter the career. However, completing the 90 hours of education and passing your test might make you a pro in the eyes of your friends and family, but it doesn’t mean the commission checks are rolling in. There’s still a lot of work to be done and as a new agent, you might not know exactly where to begin. This article is for you.

These 10 steps will help you take the first steps to engage with the real estate community, your brokerage and your future clients. It won’t happen all at once, but before you know it, you’ll be on your way to a lucrative real estate career.

  1. Create a list of everyone one you know. This list should include their name, email, phone number and address. If your brokerage has a Customer Relationship Management (CRM) system, place these contacts in that system.
  2. Now that you have a list of people put together, write them a letter. Tell them why you joined the real estate business and how you can serve them. You may also include why you picked the brokerage you did.
  3. Create and maintain a Facebook Business page. Invite everyone on your list to “like” this page. A great first post would be a short video about yourself and why you joined the real estate industry. You could basically read the letter you wrote in step two. Then, start posting about relevant real estate related topics. Please don’t post listing after listing. Instead, focus on market updates, new businesses in the area and local news about development.
  4. Hold an open house with an agent that loves doing them. Find an experienced agent that enjoys hosting an open house and pay attention to their techniques. Also, you may want to invest in signs that have your name on them, which helps direct traffic to your open house.
  5. If your brokerage offers an agent website, be sure to update it. Most agent websites are boilerplate websites that have the same intro. Imagine a buyer or seller looking for a real estate profession on your brokerage site and discovering that every agent they click on has the same information. Stand out! Update your bio and if you can, insert the video from step three.
  6. Many brokerages have apps. Get to know your respective app and get it in the hands of your list from step one. Apps can be a very powerful tool to keep sellers in touch with the latest neighborhood trends or buyers looking for properties. They are also a great tool for open houses.
  7. Consider using a newsletter service to stay in the forefront of your potential clients’ minds. There are many services out there and they are not as expensive as you may think.
  8. Role play with other agents in your office or your family. Practice your listing presentation and how to explain all the paperwork. Too many new agents don’t do this, and when they find themselves about to sell a property, they don’t know how to explain the paperwork. Nothing will make you more uncomfortable or look more unprofessional than not knowing the paperwork.
  9. Get to know the MLS inside and out. Also it’s very important to learn Instanet forms and Authentisign. Instanet forms is an online tool where all of the REALTOR® approved forms are located and Authentisign is an online platform that you can use to have your clients sign documents. You can take a class form your REALTOR® association or find a knowledgeable person in your brokerage to teach you these programs. Knowing these programs will save you time and allow you to work smarter.
  10. Develop a listing system and a buyer checklist. Every time you take a new listing, it shouldn’t feel like your first one. Know where you are going to advertise property and how much it’s going to cost. Then do it the same way every listing, every time. Yes, there will be listings that require more or less, but if you have a guide in the beginning, it won’t feel like you are starting from scratch every time. The same is true for working with buyers.

As I write this article, there are 16,772 licensed real estate agents in Minnesota and this number continues to climb. The good news is that there is plenty of business out there for everyone. This career will not be easy and the commission checks may trickle in at first. However, this business can be rewarding if you serve rather than sell your clients. Engage with your local association of REALTORS®, engage with your brokerage and have compassion for your clients. Your success is in your hands.

Krista Christ is the business director of RE/ MAX Advantage Plus and has been a leader within this innovative brokerage since 2007. Currently, Krista has the privilege of overseeing the marketing, technology, training, recruiting and operations of the brokerage. In December 2015, she had the pleasure of finalizing the contract for their 15th office location, bringing RE/MAX Advantage Plus’ total associate count to nearly 400. Despite her demanding schedule, Krista’s first priority has always been the sales associates. She has been a proponent of providing associates with the support and the tools necessary to ensure the success of their business. As part of the management team at RE/MAX Advantage Plus, including broker/owner Eric Malmberg, Krista has been an influential source of the retention, growth and success of the brokerage.