We sat down with several local real estate agents to find out what modern technology most bolsters their business and how other REALTORS® can harness it successfully.

Technology is no longer a luxury but a necessity to sustain and grow your real estate business. Currently, I have over 20 real estate related apps on my phone, but I use three of them multiple times during my day. Hootesuite allows me to schedule and post updates to multiple social media sites. RealGeeks is a CRM software that streamlines lead generation; it not only helps me acquire online leads, it also follows up and sets appointments for while I’m out closing deals. RealGeeks is equivalent to an assistant that never takes breaks. HomeSnap is the best. I open this app during the day more than any other. It gives me quick access to multiple listing services. The platform also provides a range of other features, including a safety timer, in-app messaging to other agents and clients, and creates rapid comparative marketing analysis in less than five minutes.

− James Daughrity, REALTOR® at Gotham Properties International

Technology is changing real estate! CRM platforms allow agents to better manage their database. Boomtown and Constant Contact are great for keeping up with clients and drip marketing. Video platforms such as BomBom, Facebook Live, and Periscope are used to stream videos for virtual tours, connect on social media and email, and conduct webinars. Clients are really receptive to videos. Marketing tools such as Canva allow users to create their marketing material in-house. This reduces expenses and wait time, while maintaining a professional look.

The secret to my growth has been staying connected with technology.

− Lanisha Stubbs, Broker at Wesity Real Estate Group

A smart way to fully keep in touch with your farm is through Rebo Gateway. This is an innovative way to follow all of life’s steps in each home. With daily email notifications I am aware of a divorce, child moving away to college, deaths and much more. It allows the REALTOR® to become more involved personally without even speaking to the owner.

− Kory Feltz, Sales Partner at The Smith Group

In my view, live high quality virtual tours are the way of the future. We won’t be subjecting our clients to multiple open houses leading the way forward. These state-of-the-art tours are already happening in high end homes. We won’t show the properties until we have proof the buyers are qualified. From entry level to $2 million range homes, there has been a status quo on open houses for potential buyers. The movement now to offer low risk to sellers is to use drones and video to produce narrated and beautifully visual tours online to minimize disruption to the seller. Production quality is essential. Trailers of stylish homes are a new way to sell.”

− Michele Brown, REALTOR® at Keller Williams Luxury Homes International

Staying ahead of the curve in tech helps you stay ahead of your competition. Using virtual digital photography to show what buyers could do to a home like inserting a virtual pool into a backyard has worked well. 3-D virtual tours allowing buyers to virtually walk through a home is another. I started using drones before they came so popular to add another dimension of view. Providing a full set of photos using text programs has also proven very helpful in capturing client information and providing a great customer experience and quick access to photos for homes that are being considered by buyers.
− Edward Kaminsky, President & CEO of Kaminsky Real Estate Group